SPORT Covers 1990s
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At its launch in 1946, SPORT magazine was North America's first significant general interest sports magazine. By the time of its closing 54 years later, SPORT was an institution. SPORT was a triumph from the day its first issue hit the street with a colour image of Yankee sensation Joe DiMaggio and his son Joe, Jr. on the cover. That inaugural edition included eight full colour pages – unheard of at the time – and almost immediately SPORT rose to over a million in circulation and became half bible, half guru to a generation of men coming of age in post-war North America.